Cookie Policy
Last updated: September 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information to the website owner. Cookies set by the website owner (in this case, Brightlane) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.”
2. Our Legal Basis for Using Cookies
We use cookies in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR), and the Data Protection Act 2018. We follow the guidance issued by the Information Commissioner's Office (ICO) on the use of cookies and similar technologies.
Strictly necessary cookies do not require your consent as they are essential for the website to function. For all other cookies, we obtain your explicit consent before placing them on your device via our cookie consent banner.
3. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for you to browse our website and use its features, such as accessing secure areas. Without these cookies, services you have asked for — like your shopping basket and checkout — cannot be provided. These cookies do not gather information about you that could be used for marketing purposes.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your shopping basket and login session | Session |
| csrf_token | Security token to prevent cross-site request forgery | Session |
| cookie_consent | Stores your cookie preference choices | 1 year |
b) Performance & Analytics Cookies
These cookies collect information about how visitors use our website — for example, which pages visitors go to most often and whether they get error messages. These cookies do not collect information that identifies a visitor personally. All information collected by these cookies is aggregated and therefore anonymous. We use this data solely to improve how our website works.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics | Used to persist session state | 2 years |
c) Functional Cookies
These cookies allow our website to remember choices you make (such as your currency preference or region) and provide enhanced, more personalised features. They may also be used to provide services you have asked for, such as remembering items you viewed recently.
d) Marketing & Targeting Cookies
We may use these cookies to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are typically placed by advertising networks with our permission. We only activate marketing cookies if you provide explicit consent.
4. How to Manage Your Cookies
You can manage your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer. You can also control cookies through your browser settings:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
Please note that blocking strictly necessary cookies may prevent you from using certain features of our website, including adding items to your basket and completing a purchase.
5. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. You should check the relevant third party's website for more information about these cookies and how to manage them:
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to periodically review this page for the latest information on our cookie practices.
7. Your Rights Under UK Law
Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Request access to the personal data we hold about you (Subject Access Request).
- Request rectification or erasure of your personal data.
- Object to or restrict the processing of your personal data.
- Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. The ICO can be contacted at ico.org.uk or by telephone on 0303 123 1113.
For further information about how we handle your personal data, please read our Privacy Policy. If you have any questions about this Cookie Policy, please contact our Concierge.